In the earlier tough and lean years, tightly written articles with black-and-white photographs and illustrations simply gave more helpful how-to-do-it information to readers and supported the growing number of advertisers to present their "what-to-do-it-with" advertising. SUNSET may receive compensation for some links to products and services on this website. This bibliography by Stanford University reflects the full century of publication, with continuity of editorial coverage in the major categories listed. The Holy Grail of truly successful magazines--beyond the understandable pride and bias of the founder--starts with an editorial mission. Sale to Regent and investor Michael Reinstein, Rogers, Paul, Lundstrom, Mack. At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazines headquarters in Menlo Park, Calif., was a temple. SUNSET is a registered trademark of S Media International Corporation. It also produces a variety of digital content, from meal planning tools to interactive maps, making Sunset an excellent resource for readers who love the American West. How an L.A. Vistas of mountains and tiny, captivating details of little shops. [10] The Theodore Roosevelt administration indicted the editor, writer, photographer, and aviator associated with a story entitled "Can the Panama Canal be destroyed from the air?" This last change of ownership is unique in maintaining the basic editorial and marketing objectives. November - December 2022. Because editorial content is so critical in the founding and survival of magazines, this scholarly and beautifully produced bibliography is a dream come true for me. Our weekly mental wellness newsletter can help. [17] A purchase price of $225 million for the magazine and its related assets was announced. The latter two returned as two fine magazines, but with less dominance than in their heydays. Coastal Living magazine was first published in 1997 as a bi-monthly magazine. Get in on the ground floor of collectible wines with these bottlings from exceptional producers. And Sunset ideas have been used by planning commissions and building inspectors, park and environmental planners, and other governing agencies to benefit a far broader population than just the many millions of Sunsetreaders over the years. In 1932, Sunset was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area. Add these highly anticipated reads to your list. In "A San Francisco Pleasure Cure", an early story by Sinclair Lewis published in the magazine, a tired businessman revived himself through a visit to the rebuilt city. A sunset is a symbol of the end of one cycle and the start of another. For a while, Sunset referred to the Menlo Park headquarters as the Laboratory of Western Living. Brother Mel was often the barbecue chef, and our first staff family picnic was held there. But, as the socio-economic trends with a growing population become more diversified, and new technologies become more available, there are growing opportunities for the selectivity advantage of magazines. [citation needed]. Founded in 1898, it is the oldest continuously published magazine in the United States and the largest regional lifestyle magazine in the country. That numerous aspects of the Western life influenced and foreshadowed life and styles elsewhere in the United States makes Sunset's editorial history as reflected in this bibliography even more valuable.". All Rights Reserved. In 1951, the headquarters was moved to Menlo Park, California, a suburb located 25 miles (40km) south of San Francisco. Eventually, a meatier magazine emerged. Follow the Opinion section on Twitter @latimesopinion and Facebook. Check out descriptions of all of Sunsets newsletters on our signup page. My brother, Mel, and I often heard our father say, "A new magazine is the easiest to start up by an editor with a bright idea meeting over a couple of martinis with a printer who will advance paper and printing!" Personalize gifts, too! January 2023. We are passionate about showcasing the region's unique lifestyle and noteworthy destinations, inspiring people to achieve the dream of living in the West. It is worth noting, however, from the launch of the first Lane issue, there have been remarkably few changes in senior magazine editorship in the ensuing seven decades. spanning 1978 when she started as an editorial assistant at Dolly magazine to 2017 when she became host of The Project. The format resembled other national general interest magazines of the day such as Collier's and The Saturday Evening Post. Travel and garden coverage grew similarly focused and specific. I would have preferred "responded to" instead of his second verb! Saucing an Italian dish with the flavors of Mexican street corn is exactly the sort of madcap riff chef Donald Hawk, of Phoenixs Valentine, specializes in. Heres what first half of March looks like. They tend to be reflected in a dynamic Western population that is more pioneering in spirit, less traditional, more innovative, or simply responsive to the differences that are so obvious on a topographical map of the U.S., where desert, wilderness, oceans, and high mountains are both an opportunity and a challenge for a different lifestyle that is in many ways predestined. Its just one of several difficult developments in the magazines recent history. Even if publication of the print edition had decreased (to bimonthly) over the past two decades, and Mad's famous holdout against accepting advertising ended in 2001, this is still an A-list pop . One local shares two itineraries: one for the coast and one for the mountains. When Lane took over the magazine, the population of the West was booming. The list spans genres, from literary fiction to fantasy to nonfiction. Copyright 2023 S Media International Corporation. For example, Yosemite and other Western attractions were much more difficult to visit from east of the Sierra and Rocky Mountains, and Sunset's early goal was to make "coming West" much more comfortable and cheaper--which just might encourage a decision by some passengers to settle down out West! The store will not work correctly in the case when cookies are disabled. Interestingly, some 34 percent of the members of the National Academy of Sciences (8) currently live in the 13 Western states with 21 percent of the U.S. population. The magazine industry, still reeling from the abrupt closure of its biggest publisher, Bauer Media, received two further blows this week after being left out of the media session of the Epidemic . As a marketing tool, the Annual Index benefited readers but, in turn, strengthened circulation and further gave Sunset a competitive edge with advertisers. Mahal was appointed in November 2020, becoming the first woman to hold the position. (These shorter articles are not included in this bibliography, as explained by the publisher in his Foreword.) Under Lane, during the Depression and the war years, paper and space were precious, and color was not used, because more information could be conveyed in less space using how-to-do-it text and smaller line drawings and black-and-white photographs. When Regent took over in 2017, much of the staff left. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Thomas J. (8) National Academy of Sciences Membership List (July, 1997). Who can help student-athletes cash in? Penthouse Magazine, the long-running and raunchier rival of Playboy, said Friday that it is ending its print edition after 50 years on the newsstand and will now only be offered in digital format. for many experiments. (5) Including Standard Rate and Data Service (SRDS) Consumer and Farm Magazines, Audit Bureau of Circulation (ABC) General and Farm Magazines, and Publisher's Information Bureau (PIB) Measured Magazines.David Ernest Faville, How Sunset Magazine Subscribers Evaluate The Magazines They Read (Stanford, Calif.: Stanford Graduate School of Business, 1940), and Chilton Bush, Studies of Magazine Preference in Palo Alto, California (Stanford, Calif.: Stanford Institute of Journalism Studies, 1954). Los Angeles, Column: Supreme Court conservatives may want to block student loan forgiveness. Get recipes, travel ideas, gardening tips, home design inspiration, and more. Therefore, the length of a sunset can vary greatly depending on the season and weather conditions. Your order is processed by magsstore.com within 24 hrs of receipt of the order and the money and all order details are shared with the respective publisher. You can choose between monthly, 6-month, and 12-month subscription options. Plan Your Next Trip. Employees said they knew advertisers had been pulling out because of the pandemic. Co-editors Genevieve A. Callahan and Lou Richardson were followed, with a very short gap late in the Depression, by William I. Nichols, Walter T. Doty, Proctor Mellquist, and William R. Marken. As part of this modernisation, Mahal aims for Sunset to be a platform for exploring the Western lifestyle in all its aspects and placing the voices of the communities and cultures within Sunsets readership at the centre of the magazines content. From then on, four-color photographs were in every issue, made possible by the great growth of advertising and improvements in printing and binding. Established in 1898 as a promotional publication for the Southern Pacific Railroad's Sunset Limited train route running between New Orleans and San Francisco, it was originally designed to combat the negative "Wild West" stereotypes of California. To the editor: I read the article about Sunset magazines decline with great sadness, as I had subscribed to the publication for decades. To fulfill the business mission of conventional magazines- for-profit requires that both circulation and advertising play critical complementary and synergistic roles in varying degrees of importance for the bottom line profit. 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Anderson is trying to stay optimistic after all, Sunset survived the 1906 San Francisco earthquake and the 1918 influenza pandemic. The first priority of regional editions was editorial. The magazine and books continue to reinforce each other. [citation needed] Contributors of cover art included Will James, Maynard Dixon, and Cornelia Barns. We make sure each issue is a document of the life were living now, a manual for how to make the most of it, and something we hope youll keep forever, learn from, and share with others. The issue opened with a dire communiqu from E. H. Harriman, president of the Southern Pacific: "The earthquake on the morning of April 18th was the most severe that has occurred since San Francisco became a great city". It was a successful formula: by 1938 the magazine was again profitable. Money saving offers like free shipping and special discounts Exclusive email-only sales Previews of hot, new products Tempting Photo Magazine. Each issue also typically contains one or two in-depth articles about destinations and activities in the western U. S. , as well as a full-color feature about a place in the five-state region which the magazine serves (California, Idaho, Nevada, Oregon, and Washington). I remember flipping through the first issue and seeing fescue grass ringing paving stones in just-right backyards. It aimed to lure tourists onto the company's trains, entice guests to the railroad's resort (the Hotel Del Monte in Monterey), and possibly encourage these tourists to stay and buy land, since the Southern Pacific was the largest single landowner in California and Nevada. That comment, also, was usually followed by "And to keep a magazine successful is harder than getting it started" and then a warning, "Don't kill the goose that's laying the golden eggs.". 1997 as a bi-monthly magazine 2017, much of the founder -- starts with an mission. 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